An increasingly large number of digital products are created every year. As the need to create products that satisfy user’s needs grows, so does the speed to which these products are developed and released to people. Involving UX as early as possible is crucial to the success of a product because it allows user insight to guide the project, avoiding costly mistakes and development rework after the product is built. Almost every designer comes to a moment where they are faced with the possibility of redesigning a product that was built with no consideration for the “user-centered” mindset. Based on my previous experience of redesigning products for a large customer base, I invite you to join me in figuring out how to involve UX during the discovery phase and how to approach a redesign process when there is no other way.
From a young age I knew that design was my passion. Feeling real empathy for people’s needs and frustrations is the key to start designing meaningful products. With an academic background in multidisciplinary design, I have been working as a UI/UX designer in Vienna, Austria, for the last 5 years. In 2019, I joined ready2order and have been responsible for redesigning parts of their product and new features, used by over 10K businesses in german speaking countries. I focus on design research, usability evaluation, prototyping and user interface design. I love conducting usability tests to gather feedback from users and continuously improve products.