The goal of every UX designer is to create solutions that address users’ needs. To help users solve problems and achieve their goals, we should first understand their needs.
This lecture is an introduction to why research matters and how to apply it to your UX design process. Participants will get the intro to qualitative and quantitative research with examples of methods and when to use them.
In the webinar, we’ll look at how to apply different research methods to uncover user needs and validate various UX designs.