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Free webinar

How I stopped worrying and learned to love user research

In this lecture, you’ll learn about how research can be implemented in the day-to-day activities of an in-house design team – from one-(wo)man-UX-band to larger product teams.

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WHAT'S THIS LECTURE ABOUT?

By now, you’ve probably become one of Spotify’s 248 million monthly active users. Do you know why Spotify has so many users? And no, it’s not because you can find all your favorite songs there. Tons of other apps can offer you the same thing.

When you sign up for Spotify for the first time, you encounter a very colorful and straightforward onboarding interface. Here, you immediately select the artists you like.

After you’ve selected your top favorites, you get your own personalized music feed. Many playlists created just for you. Then, you catch yourself wanting to seek for more artists. To listen to more music.

Everything’s here, and you like the simplicity and how easily you can jump from one feature to another.

All this, thanks to Spotify’s good UX (User Experience) design. UX is what makes people stay or abandon an app. It takes the best out of content and improves the app’s functionality.

As UX designers one of the most important parts of our job is making sure our product is usable, useful, and in sync with user’s needs. Also delightful. And informative. And…the list is long. In this free lecture, Amedea will be talking about different tactics on how to achieve that: why we perform UX research, when should we test prototypes, and how to get stakeholder buy-in to perform research in the first place. She will explain more about how research can be implemented in the day-to-day activities of an in-house design team – from one-(wo)man-UX-band to larger product teams.

Amedea Derenda Mujezinović is a firm believer that users know best, when asked the right questions and approaches product development with the design thinking mindset. She works at a company called MESI, where they build very sexy medical devices for primary healthcare. She works as a UX designer and Product manager on different digital products, ranging from diagnostic apps for healthcare professionals to digital products that support business development and digital transformation inside the company. She is also one of the hosts of Ljubljana Service Jams (service design workshops) and organizer of SD/UX drinks Ljubljana.

Amedea Derenda Mujezinović

KEY TAKEAWAYS

Spotify's UX

Do you know why Spotify has so many users? And no, it’s not because you can find all your favorite songs there. Tons of other apps can offer you the same thing. It’s something else.

What makes a good UX?

How to make sure that our product is usable, useful, and in sync with our user’s needs.

The importance of UX in today's age

What makes people stay or abandon an app.

How I stopped worrying and learned to love user research

АКАДЕМИЈА ЗА UX/UI ДИЗАЈН

Темелна 30 неделна програма која ќе ти овозможи брз и успешен почеток на кариера во една од најбараните и најплатените професии на денешницата – UX/UI Дизајнер.

Вовед во Deep Learning

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