Two parts. The first part will talk about the importance of understanding how to tell if your idea will become a good business, and how to talk to your customers to find out. It will also talk about the tools and processes you can use to validate your business or idea.
The second part of the webinar will show how to put tools and processes into action, by demonstrating how we applied the principles to a marketing process. And we did it via an incredibly clever cold email – It caused such a buzz that it started trending on Twitter, and I received emails from some of the top marketers in the world – including Guy Kawasaki.
This acclaimed talk about how we did it has been delivered in 5 different countries. It follows the useful, informative, and often funny, tale, and processes that the business followed. I share plenty of tips and tricks for acquiring new customers that can be applied to any business quickly, easily, and without any cost at all.