By now, you’ve probably become one of Spotify’s 248 million monthly active users. Do you know why Spotify has so many users? And no, it’s not because you can find all your favorite songs there. Tons of other apps can offer you the same thing.

When you sign up for Spotify for the first time, you encounter a very colorful and straightforward onboarding interface. Here, you immediately select the artists you like.

After you’ve selected your top favorites, you get your own personalized music feed. Many playlists created just for you. Then, you catch yourself wanting to seek for more artists. To listen to more music.

Everything’s here, and you like the simplicity and how easily you can jump from one feature to another.

All this, thanks to Spotify’s good UX (User Experience) design. UX is what makes people stay or abandon an app. It takes the best out of content and improves the app’s functionality.

As UX designers one of the most important parts of our job is making sure our product is usable, useful, and in sync with user’s needs. Also delightful. And informative. And…the list is long. In this free lecture, Amedea will be talking about different tactics on how to achieve that: why we perform UX research, when should we test prototypes, and how to get stakeholder buy-in to perform research in the first place. She will explain more about how research can be implemented in the day-to-day activities of an in-house design team – from one-(wo)man-UX-band to larger product teams.