During my career, 12 years already, I had the pleasure to work with the awesome people at McCann (Designer/Art Director), New Moment New Ideas (Interactive Art Director), Publicis (Digital Creative Director/Creative Director) and Havas (Group Creative Director). Other opportunities led me to do projects with the offices of McCann in Bucharest, Milano and London, work closely with the great regional organisation of the Publicis Groupe and spent time with the crazy guys from SNASK in Stockholm. I’ve judged work at the Bulgarian Creative Festival (FARA), was at Young Lions Cannes jury and mentored young creatives as part of the Saatchi Circle as the Ad Academy in New Bulgaria University. The work produced by the teams I was part of has been awarded at creative festivals, but I’m mostly proud of the Golden Effies. Yet, I still haven’t done the work I’ll be most proud of when I grow old. But who is, actually? Bottom line is I believe in the power of creativity to inspire and initiate change in the world. And this is why I love what I do.