A GOOD IDEA ISN'T ALWAYS A GOOD BUSINESS? HOW TO TELL WHICH ONE YOURS IS

Free webinar

A GOOD IDEA ISN’T ALWAYS A GOOD BUSINESS? HOW TO TELL WHICH ONE YOURS IS

This acclaimed talk about how we did it has been delivered in 5 different countries. It follows the useful, informative, and often funny, tale and processes that the business followed.

WHAT'S THIS LECTURE ABOUT?

Two parts. The first part will talk about the importance of understanding how to tell if your idea will become a good business, and how to talk to your customers to find out. It will also talk about the tools and processes you can use to validate your business or idea.

The second part of the webinar will show how to put tools and processes into action, by demonstrating how we applied the principles to a marketing process. And we did it via an incredibly clever cold email – It caused such a buzz that it started trending on Twitter, and I received emails from some of the top marketers in the world – including Guy Kawasaki.

This acclaimed talk about how we did it has been delivered in 5 different countries. It follows the useful, informative, and often funny, tale, and processes that the business followed. I share plenty of tips and tricks for acquiring new customers that can be applied to any business quickly, easily, and without any cost at all.

Neil is a British entrepreneur and startup mentor who has been working across Europe, most notably in the Balkans, for several years. His background in the music industry led to him starting a series of tech businesses in the merchandise sector. He has bootstrapped three businesses to six-figure revenues. His first business was a record label, on which he was also a DJ and producer. He toured the world for several years before closing the label to be the co-founder of Dizzyjam, an e-commerce and merchandising service for the independent music industry, and RampTshirts.com, the smartest online service for buying promotional merchandise for events and businesses. As a creative and digital/tech industries consultant, startup mentor, and startup ecosystem developer, Neil has also worked with many international organizations and governments, including Downing Street and Buckingham Palace. He sat on the boards of the Welsh Music Foundation and and Ffilm Cymru Wales. As co-founder and organiser of the TEDxCardiff conference he built its reputation to the point that it would regularly sell out in under 1 minute. As co-founder of Cardiff Start, Wales’s largest startup community, he has been recognised with an “Outstanding Contribution to Cardiff ” award. Earlier this year, Neil devised and oversaw an innovative cold email campaign that has brought the Ramp Tshirts many new customers, international attention (over 100,000 have read about the campaign), and has been written about in multiple languages as an example of how you can test smart marketing campaigns with zero budget.

Neil Cocker

KEY TAKEAWAYS

From an Idea to Business

How to tell if your idea has the potential to become a business

Tools and Processes

How to put tools and processes into action, by demonstrating how we applied the principles to a marketing process

Q&A Session

During the lecture, you’ll have Q&A session so prepare your questions in advance.

Академија за Дигитален Маркетинг

Дојди до супер кариера во дигитален маркетинг за 23 недели преку работа на реални проекти

Free webinar