AI in Marketing

One-to-one messaging that doesn’t sound like spam, dynamic website design that adapts to individual users, and retail stores that recognize and welcome their visitors: as these examples show, there is no doubt that AI is revolutionizing the world of marketing, helping retailers provide more assistive, enjoyable experiences for customers and improving performance with it. It’s called ‘predictive personalization’, and it’s one of the hottest trends in AI-driven marketing. 

In this lecture, you’ll learn how to interpret the inner-workings of an AI-based solution based on its marketing materials, such as its description on the vendor’s website.

You’ll also learn how we got here, from the far simpler, trial-and-error based personalization approaches of the past. And you’ll discover how advances in AI, Machine Learning, and Big Data techniques, as well as trends like IoT, rewritten the marketing playbook. With benefits such as more granular customer segmentation, better insights into the customer journey, and predictive analytics, marketers are able to innovate quicker than ever, creating experiences that engage and delight consumers, and ultimately, improve the business bottom line.